Large-screen displays provide a new source of advertising revenue for shopping centres, airports, railway stations and their contractors. Here are some of the many ways they add value:
> synergies between Point of Sale and TV advertising
> dynamic content updated via the Internet
> reach specific customer groups at a certain time
> use sales data to measure the impact of a campaign instantly
While posters, billboards and other traditional retail media are static, dnp optical projection screens allow advertisers to use moving images and to make links with TV ads and other media.
Today’s broadband technology makes it easy to distribute movie ads over the Internet to a network of large screen displays strategically placed in chain stores or supermarkets.
Advertisers can target specific consumer groups costeffectively by varying their message at different locations and times of the day, week or month.