Installation at Europe’s largest mall

Attention at the Point of Sale 

Austria: Rearpro expert and dnp distributor, SCREEN. New Technologies has installed 25 dnp Attention Screens in supermarkets all over Austria for BeamCom instore commercial GmbH.


The initial step was made last year when the first Attention Screen demo system was installed at Europe’s largest mall, the SCS Shopping Centre in Vienna. And in less than eight weeks the POS System attracted so much attention that several major advertisers placed orders for airtime.


Since then SCREEN. NT has worked for their German customer BeamCom at locations all over Austria to roll out the network to all locations.


The advertising displays are placed above the entrance where they are in view of all customers who enter the stores. BeamCom instore commercial chose dnp Attention Screens because of their ability to display bright, sharp images from steep viewing angles.



dnp denmark is the worldwide large-screen centre of Dai Nippon Printing Co. Ltd. With a 65 % market share, dnp is the world’s leading supplier of optical projection screens for high quality display solutions.

The dnp optical screen portfolio includes an extensive range of optical projection screens for both front and rear projection screen applications for all environments including home cinema / home theatre, meeting rooms / conference rooms, control rooms, signage & advertising and more.

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