Belgium: The national telco in Belgium has installed rearpro displays in their headquarters and 70 Tele Shops as part of their new image. Another 35 shops will be upgraded with dynamic displays during the next two years. Belgacom has 105 Tele Shops all over Belgium. So far 70 shops have been equipped with built-in 67" rear projection displays - the final 35 shops will follow during the next 2 years.
At their headquarters in Brussels, Belgacom has installed similar display solutions in several meeting rooms. These displays are used for training of shop personnel.
- We needed a high-quality solution with a long life, and did not want to be dependent on the short lifetime of, for instance, plasmas. So we chose a combination of Barco projectors and optical rear projection screens from dnp, says Tom Jansseune of Belgacom.
In the Tele Shops, customers can buy fixed and mobile phones and subscribe to various phone services. The screens are used to entertain customers waiting to be served, by displaying adverts introducing new products - and demonstrating how easy it is to install common products such as ADSL modems etc. The content on the screens is controlled centrally from Belgacom’s headquarters.
- The in-store advertising concept has had a positive effect on sales. It has also helped us communicate our new image. And we have received many positive comments. Customers have even asked us where they could buy a similar display for their home, says Tom Jansseune of Belgacom.