North America's number one specialty retailer of consumer electronics, PCs and entertainment software uses large screen technology to present an exciting shopping experience for their consumers. The goal is to deliver a larger than life ‘wow’ impact that supports Best Buy Canada's "Future Shop" high-tech brand.
- The dnp screens are a tremendous improvement in brightness, contrast and off-angle viewing. They present striking images in the Future Shop store and they have indeed lived up to our expectations. Customers have often commented on the screens wondering where they can get one for their home!
The huge displays are used to broadcast Future Shop TV, Future Shop's custom in-store programming, delivering a combination of fabulous High Definition programming combined with DVD and movie trailers, corporate adverts and promotional adverts from vendors. Content sections can be moved in and out of the program on a daily basis, but are more often changed weekly.
- Our Future Shop TV has shown to deliver sales lift. It may be hard to attribute the reported sales lift to the large screens only because the content plays on all televisions in the store as well. But due to their size and quality the dnp screens are the natural focal point of our content broadcast, says Stuart Kirkpatrick of DDC
Stuart Kirkpatrick, DDC