A part of the fastest roll-out ever for a retailer

Dynamic display in Virgins V-Shops 

UK: dnp optical screens were key elements when Virgin Entertainment Group transformed their high street record store chain, Our Price, into the revolutionary music retailer, V.Shop. The launch is the fastest ever roll-out for a retailer - with 100 shops converted by November 2000.


Essential to the new marketing mix is the inclusion of dnp optical rear projection screens, which appear as front window points of sale in all the re-profiled stores.


The interactive AV concept is provided by Welsh company Black Box, one of UK's market leaders in Point Of Sale video mer-chandising. The complete package for every store comprises a BGM music unit capable of barring music tracks containing X-rated language, and a listening post where customers are able to access any CD in the store via touch screen technology. Finally, a video-server solution - updated for content, messaging and special offers -delivers two channels of MPEG video via in-store plasma panels and the front line dnp rear projection screens. The video content is primarily produced in-house at V.Shop, drawing on promotions from record companies.


dnp denmark is the worldwide large-screen centre of Dai Nippon Printing Co. Ltd. With a 65 % market share, dnp is the world’s leading supplier of optical projection screens for high quality display solutions.

The dnp optical screen portfolio includes an extensive range of optical projection screens for both front and rear projection screen applications for all environments including home cinema / home theatre, meeting rooms / conference rooms, control rooms, signage & advertising and more.

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