Malls shop for maximum impact

USA: Brightly lit shopping malls were no challenge for Supernova Infinity – or Videofilm Systems, whose installation has been chosen as the April 2008 “installation of the month.”


Brass Mill Center in Connecticut and Natick Mall in Massachusetts wanted to highlight the accomplishments of the U.S. Navy with large-screen displays designed to honour Navy moms. But with high ambient light levels from overhead skylights, the task was daunting for almost any screen – except Supernova.

“Thanks to the incredible performance and light-rejecting capability of the dnp Supernova Screen, we were able to deliver a dynamic presentation,” says Dale Cihi, owner of Videofilm Systems.  

Economical, safe and easy

The screens were mounted in a semi-permanent fashion onto aluminium panels that were raised into position using a scissor lift and suction grips. Steel frames mounted to the steel I beams in the malls hold the screens safely in place, with steel locator pins holding each individual screen. At the end of the rental, the screens will be removed and used for other projects.

“The professional packing and shipping methods employed by dnp allowed us to make our tight time schedule. Every screen arrived in perfect condition, and they all fit perfectly against each other, making large screens with no visible seams!” Cihi says.

As his client enthused: “I love how they look – very dramatic, bright and striking.”


Customer: Hadley Media, for Brass Mill Center (Waterbury, CT) & Natick Mall (Natick, MA)
Installer: Videofilm Systems, Inc.
Screen: 3 Supernova Infinity Screens (4:3), each made up of 4 component screens
Projector: Stacked Sanyo PLCXF60A, 6500 lumens

Videofilm Systems, Inc.


Videofilm Systems, Inc., located in Norwalk, Connecticut, specialises in broadcast equipment rentals, sales, systems integration, installation and exhibit design. With a 60x60 television studio and sound stage as its home base, Videofilm Systems has been providing equipment rentals and crewing services for more than 20 years. The company’s recent large screen display projects include systems for New York’s Metropolitan Museum of Art, ABC, MTV, History Channel, Inside Edition and Entertainment Tonight.

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“Thanks to the incredible performance and light-rejecting capability of the dnp Supernova Screen, we were able to deliver a dynamic presentation”


Dale Cihi,

owner of Videofilm Systems


dnp denmark is the worldwide large-screen centre of Dai Nippon Printing Co. Ltd. With a 65 % market share, dnp is the world’s leading supplier of optical projection screens for high quality display solutions.

The dnp optical screen portfolio includes an extensive range of optical projection screens for both front and rear projection screen applications for all environments including home cinema / home theatre, meeting rooms / conference rooms, control rooms, signage & advertising and more.

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