TeliaSonera projects innovative image

Finland: Hedcom’s installation of a 200” Supernova Infinity Screen at TeliaSonera Finland has been chosen as the January 2008 “installation of the month.”


As the leading telecommunications provider in the Nordic and Baltic countries, TeliaSonera needs to think carefully about what the thousands of people who pass through its Finnish headquarters see in the company’s entrance hall. Now, with a 12 m2 Supernova Infinity Screen greeting visitors, TeliaSonera Finland is literally projecting its innovative, state-of-the art image.


“We wanted something ‘crazy’ at the entrance – a striking view which people will remember and which stops everyone who enters the building,” says Risto Huostila, responsible for TeliaSonera’s functions and AV acquisitions. The screen is by far the biggest installation in Finland using this technology.

Technology wins over nature

The exterior wall of the entrance hall is made primarily of glass, resulting in a bright projection environment that would present a challenge for standard front projection screens – but not Supernova. “Sunlight does not keep up in this race,” says Huostila. “The projection equipment combined with the unique Supernova Screen enables a magnificent presentation regardless of ambient conditions.”


The material presented on the screen comes from various PC, MAC, DVD, DVM and HD-dvm sources, and Thomson Grass Valley’s Turbo duplex program mode HD player is used. Reception staff manage the AV system, effect and other lighting systems using a Creston touch screen, while the system functions automatically by running preselected content.



Customer: TeliaSonera Finland
Installer: Oy Hedcom Ab
Screen: 4:3 200” dnp Supernova Infinity Screen (made up of 4 screens)
Projector: Barco SLM R 12, 12000 ANSI lumens, Xenon lamp


Oy Hedcom Ab, a Hedengren company based in Helsinki, Finland, specializes in importing, distributing and integrating audio, video and lighting systems for the professional presentation and production markets. Its customers include corporate and educational AV facilities, theatres, multipurpose halls, sports arenas and the entertainment, media, film and broadcast sectors. Hedcom represents some of the finest brands and manufacturers in the industry, which are managed by established industry professionals and product specialists.

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“We wanted something ‘crazy’ at the entrance – a striking view which people will remember and which stops everyone who enters the building”


Risto Huostila,

responsible for TeliaSonera’s

functions and AV acquisitions


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