Denmark: The national Danish betting company, Dansk Tipstjeneste, has launched a brand new "PitStop" concept that makes on-line betting a great visual experience. During 2001 large screens will be installed in 25 betting cafés all over Denmark.
From the nice sofas in PitStop's cosy café environment the guests have an excellent view of a large rear projection screen, which displays football matches, horseracing and other on-line betting events. Jan Svendsen, Managing Director of Dansk Automatspil, a subsidary of Dansk Tipstjeneste, comments:
- The idea of creating a "social" betting environment by combining large high-quality screens and on-line totalisators in a cosy café environment is new in Denmark. The PitStop café concept is addressed to an audience more interested in sports and betting than drinking. We aim for a higher standard than the traditional pub.
- The image quality is exceptionally good, and the large screen format adds significantly to the experience of on-line betting. Our goal is to create a "large- as-life" atmosphere - just like being at the actual football match or the horse track. The horseraces are transmitted live to the café via our own satellite link. The players can place bets on the totalisor in the café until 5 seconds before the start - and collect their winnings immediately after the race.
Managing Director of Dansk Automatspil