UK: A new AV installation in the branded theme bar "Squares" in Norwich, UK, shows how sophisticated pubs and bars are becoming - and how important the AV is in achieving the business objectives.
Scottish and Newcastle, one of the big UK pub owners, have many bar brands and chains. One newer brand is Squares: large, themed bars aimed at the critical 18-30 market. A large variety of audio and video content has to be managed and distributed in order to entertain, inform and sell to their clients.
The latest addition to the 16 strong Squares chain is at the prestigious Riverside Development in Norwich. This large venue is arranged in a large L shape and with two floors - the upper one being a large balcony floor, affording full view of the screens.
Four 120" dnp New Wide Angle Screens are mounted behind the two main bar sections, with two screens above each. This means that no matter where people are sitting, they can see either two or all four screens. The AV system was the responsibility of Scottish and Newcastle's Development Manager, David Lodge.
The screens display video and adverts from MPEG3 video computer servers, digital satellite channels (news, sports, MTV etc.), in-house video cameras showing the clients themselves and even input from a video karaoke machine. The system can be run either with a timed schedule of content or can be overridden manually. It is noticeable that well-timed adverts for 'happy hour' drinks promotions, plus well-timed reminders of various menu offers are merged into the program.