Germany: At the European Association for the Study of Diabetes’ annual meeting in Munich, EASD 2004, Novo Nordisk used large screen technology to draw attention to new treatments for the fast growing health problem of diabetes.
The multimedia presentation on the displays could be seen from practically all locations of the venue and made the Novo Nordisk stand one of the exhibition’s main attractions. The concept and system design was developed by Danish AV consultants STRUWE. AV Consulting and staged in cooperation with Creative Technology of Germany.
Hans Struwe comments: – The ambient light conditions in the conference centre were extremely difficult. In fact, the stand was bathed in direct sunlight. Novo Nordisk is a company that only settles for the best, so fortunately we could go for the ultimate solution: dnp optical rear projection screens matched with double-stacked projectors providing 10,000 Lumens per display.