Building the LEGO brand 

One of the world's strongest toy brands, LEGO, has made dnp screens an integral part of the instore concept for their new Brand Retail Stores.


It took 45 designers, researchers and project managers 9 months to develop the new concept - from early prototypes to final design and implementation. And audio-visuals play a vital role in the instore concept, which includes two dnp screens. In the shop window, a 60" Attention Screen is installed to create awareness and attract customers to the shop.


These special Point of Sale displays are designed for 35 off-axis projection. This means that the projector can be hidden in the ceiling so the installation takes up a minimum of retail space. Inside the shop, a dnp New Wide Angle Screen - 100" or 120" depending on the size and layout of the individual store - is hung from the ceiling. The multimedia concept allows LEGO to "customize" the store to the target groups who visit the store at different hours during the day.


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dnp denmark is the worldwide large-screen centre of Dai Nippon Printing Co. Ltd. With a 65 % market share, dnp is the world’s leading supplier of optical projection screens for high quality display solutions.

The dnp optical screen portfolio includes an extensive range of optical projection screens for both front and rear projection screen applications for all environments including home cinema / home theatre, meeting rooms / conference rooms, control rooms, signage & advertising and more.

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