UK: Throughout December 2004, Harrods shoppers and passers-by were treated to an exhilarating window preview of the new film Peter Pan on flying dnp Holo Screens.
With Harrods' owner Mohammad Al Fayed as executive film producer, his world famous store was used setting for this window display extravaganza. The idea of "floating" a series of dnp Holo Screens, in keeping with the Peter Pan theme, was the brainchild of Mark Jones of dynamic display experts WOW Factor, who commented:
The Holo Screen medium is far less intrusive as a window display than plasma displays. Holo Screens take dynamic display technology one step closer to providing retailers with the perfect flying promotion and advertising media. It also provides the store with a stylish competitive advantage by positioning them as innovative players in the very competitive retail market.
The project included nine 60" Holo Screens arranged in groups of three, each occupying three adjacent windows. A fourth window featured 2 x 40" Detachable Holo Screens mounted on a free-standing glass plinth, specially fabricated for the Harrods display by WOW factor. The screens were powered by Christie Vivid LX41 projectors of 4,100 ANSI Lumen.
A spokesman for Harrods commented:
Offering our customers an unforgettable experience remains one of Harrods' main priorities and the dynamism of the window displays plays an important part in achieving that. Audio-Visual gives our visual merchandising team the opportunity to add another dimension to their displays, and this sophisticated solution is streets ahead of anything else we have seen.
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spokesman for Harrods