Denmark: Dynamic displays from dnp play a vital role in L'Oréal and Danish Supermarket’s spectacular "island of inspiration" in the first Bilka hypermarket in Denmark.
When Bilka, a leader in Danish retailing, opened their new hypermarket in one of Northern Europe's biggest malls, Fields in Copenhagen, they wanted to give their customers a brand new shopping experience.
- We had been introduced to the dnp Holo Screen and were very excited about it. It is much easier to fit into a shop environment than a traditional TV and much more elegant, says Design & Decoration Manager in Danish Supermarket, Finn Klausman. Together with L'Oréal, Finn Klausman and the design company Glahn & Jäpelt decided to create an "island of inspiration", which is the first of its kind in the world. On the island, customers can experiment digitally with make-up via a camera and specially designed software.
- Our customers' reaction to the transparent screen, which seems to be floating in mid air, has been very positive. The screen has a perfect position offering a straight view from the main aisle, which runs from the entrance through the store. And it generates quite a lot of traffic to the L'Oréal shop in shop.
Besides the Holo Screen at the L'Oréal shop in shop, Bilka has installed dynamic dnp displays in the toy and sportswear departments. And Danish Supermarket has decided to make dynamic displays an integral part of the future design concept in other Bilka stores in Denmark.
Design & Decoration Manager
in Danish Supermarket