South Africa: Global sports brand leader, Nike, has opened two Nike Concept Stores in Sandton City and Cape Town, South Africa, to surprise and inspire shoppers.
The two shops are the very first Nike Concept Stores in South Africa, and they will carry the same look and feel as the few stores already launched in key European markets, such as Vienna, Milan and the soon to be opened Paris store.
The store layout allows for the display of a full range of men's products, and an area dedicated to women. This is the first time that Nike women will be showcased to this extent. So for the fairer sex, in particular, it will be a not-to-be missed destination where the very latest in Nike's women's ranges will be stocked.
- We are often referred to as a male dominated brand. Through this concept we will be able to create an environment that is more welcoming to women, says Jenene Cronning, Retail Director, Nike South Africa.
Only the latest and very best in instore on-screen displays could be used in these exciting concept stores and many products were looked at before the final decision was made by the Nike management.
Their need was for a high brightness system because the average ambient light in each store is in the region of 900 LUX. Thus dnp's unique high brightness properties, capable of producing crystal clear imagery in such conditions, was called upon. South African dnp distributor Questek Marketing was eventually chosen to provide a 60" Holo Screen solution for the Sandton store and an 84" New Wide Angle Screen solution for the Cape Town outlet.
Tim Ryan from Questek states that both installations went without a hitch and each was fully completed within 2 days from start to finish. Nike South Africa is thrilled with the final result and the Holo Screen has already caused a sensation in these modern centres, which are among the most popular in South Africa, leading to further enquiries for this unique screen technology.