Italy: The new TV channel "La Sette" (Number Seven) has challenged the six big national channels with agressive journalism, and a super-modern news studio concept with five large optical screens.
The competition between the national TV channels in Italy is very hard. The audience viewing figures are continously measured, and the channels are constantly looking for new ways to attract viewers.
As La Sette wanted a strong and significant news profile, they asked the visionary architect, Francesca Salvi, to design an innovative high tech studio setting. And in collaboration with Andrea Lucatelli and GIanni Palmiotto from Full Screen in Rome, she decided that rear projection with dnp Fresnell and dnp Holo Screens was the solution that could match the high ambitions for the new channel.
The result was an impressive news studio incorporating no less than five dnp screens: a 200" dnp Giant Wide Angle, two 100" dnp New WIde Angle, and 84" dnp New Wide Angle, and a 60" Holo Screen.