If the contrast level drops the colours will be washed out – like pouring water into a glass of red wine.
Without black (i.e. darkness) there would be no colours.
The actual balance of colours in a given light source is described as the colour temperature measured in degrees Kelvin.
Pure white daylight has a colour temperature of 5600 Kelvin whereas standard TV studio lighting has a colour temperature of 3200 Kelvin. The lower the colour temperature, the greater the dominance at the red side of the spectru